Media Chemistry – Exploring the elements of online communication

All online communication, whether that’s published content, live online events or social media, make use of the same key media elements: text, audio, images, animation and video. The online communicator needs to know when to use each of these elements, how to do so effectively within the particular constraints associated with working online, and how best to combine media elements to achieve their communications objectives. We’ve prepared this resource to shed some light on these issues and to encourage more rewarding online communication for all involved.

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