Another characteristic that will have a big influence on our design is the degree of motivation the target population is likely to have to learn about the topic in question. It is hard to bring about learning without a degree of emotional engagement. Quite simply, when our attention is aroused we remember much more.
If you know that learners will be coming to your programme full of enthusiasm, you have the luxury of being able to get straight on with the teaching, without much in the way of preliminaries. More often, learners need some convincing to devote time in their busy lives to what you have to teach. It is possible they have no choice about whether or not they go through your programme and are feeling just a bit resentful. In situations like this you have to build into your design the steps necessary to overcome these obstacles. You need to show why the topic in question is relevant to the learner’s working life and why time spent engaging with it will yield real benefits.
Next up: Of course it’s not that simple