Only half-coated!

Only half-coated!

According to United Biscuits, the Digestive Biscuit was invented in 1839 by the Scotsman Alexander Grant, while working for the British manufacturer McVitie’s. May Mr Grant’s successors live long and prosper.

It is not recorded whose genius added chocolate to the digestive biscuit in 1925, but there is a key element in the whole saga. The Chocolate Covered Digestive is only half-coated. Chocolate on both sides spoils the texture as well as the taste; it is “too much of a good thing”.

While this brilliant act of restraint might have been a commercial decision, it is the absolute essence of why this iconic piece of confectionery works so well.

Yes, I hear you say that there are many examples of biscuits liberally slathered with chocolate on both sides; that it is a matter of personal taste. Well, in my view twice as much is not even half as nice, and none-at-all is insipid and unpalatable.

I am thinking this is a perfect metaphor for e-learning.

About Phil Green

Phil Green has written 84 post in this blog.

Phil identifies himself as a perfomance consultant and teacher who helps people and organisations to do the best they can at work. He has strong skills in designing learning materials and workflow support, and draws from a wide spectrum of methods and technology. Co-designer of a certificated qualification in blended learning, he has trained hundreds of others from many industry sectors in how to create effective learning solutions, both online and offline.

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  1. dorothy middleton says

    My father, David Stark (1907-1991) was the inventor of the half-coated chocolate biscuit. He was an inventor by definition i.e he held a certificate which was awarded to any inventor who had at least 25 inventions.
    He was employed at Crawford’s biscuit factory circa 1940-1955? :and it was here that he invented and assembled the machinery to produce the half-coated chocolate biscuit. Sadly, like most inventors he neither was given nor wished recognition.

    Dorothy Middleton

  2. Phil Green says

    Crumbs, I don’t want to provoke a hotbed of biscuit politics. I have no way of verifying the assertion, but Dorothy’s words have a ring of authenticity. I raise my cup and dunk in praise of David Stark, and to all decent, hardworking men and women, living and departed, who may not always receive the honours and recognition they deserve.

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