Today the Lectora user Conference began in the US, and it brings with it a couple of firsts.
For a start, the event (or at least parts of it) are being streamed live online. This is a trend we’re witnessing with many organisations and events, and it’s something we hope to see more of. Why limit exposure to your product to just those who can make it to the event, when you can share it live, globally? They’re also encouraging the back channel conversations on Twitter.
Of the announcements made by CEO and Chairman Charles Beech, the one that really grabbed my attention was the launch of Snap! by Lectora. This is a PowerPoint plugin that they are positioning as a competitor to Adobe’s Presenter and Articulate’s Studio as the entry point for anyone wanting to get started in elearning development.
Without a doubt, it’s most interesting feature is it’s price, just $99 compared to the $500-$999 you’d pay for it’s targeted competitors.
Will it really prove to be a competitor? That remains to be seen, but we’ll be doing a review just as soon as we get the demo installed.