Further evidence of the near universal appeal of social media comes in the form of a new report from Neilsen, which shows Internet usage in April of this year. According to the report:
- Worldwide, 22% of all online time is spent social networking.
- Three quarters of all Internet users visit a social networking site when they log on (that’s 24% more than just last year).
- The average user is spending 66% more time on these sites than a year ago, which amounts to some six hours a month.
- Australians spend the most time networking, followed by Americans and Italians. Don’t ask me why.