In his post Dead Air Dynamics, David Goad talks about the extreme discomfort that DJs feel when it all goes quiet and there’s no banter or music. In their occupation it’s a no-no. He relates this experience to business meetings, including those held online, and notes that dead air is most likely to be encountered at the start of the meeting, when the facilitator/chair is waiting for everyone to turn up.
- “We’re just waiting for some others to arrive. In the meantime, let’s use the text chat.”
- “I’m going to go quiet for a few moments while I set up this application.”
- “Take a few moments to answer the question. When you’re done, I’ll go through your responses.”