Logitech is one of the biggest players in the PC peripherals market, producing a wide range of webcams, headsets and microphones, as well as mice, keyboards, and music and gaming equipment.
This is definitely one to watch. If Logitech employs their consumer knowhow to make video conferencing a more affordable option, it has the potential to turn it into a more mainstream tool. Indeed, in their press release they suggest that it is their intention to make video communication as common as voice only communication.
The full press release can be read here.