Who purchases the virtual classroom?

From discussions I’ve had with people in learning and development over the past year, it seems to me to have been quite a rarity for l&d to have taken the initiative when it comes to the use of web conferencing in their organisations. I know that virtual classrooms are well established in the US and that some 10% of formal training is carried out this way, but very few l&d people that I’ve encountered in Europe were aware of the possibilities until either (1) they were invited to a webinar and were brave enough to participate, or (2) their organisations started to use web conferencing to run virtual meetings.

The decision to use web conferencing is most likely to have been made by the IT department, quite possibly as part of a broader strategy for online collaboration. The drivers will almost certainly have been the potential for efficencies in terms of time and cost. It’s quite possible that, when they made the purchasing decision, the IT people had no idea that the software would have implications for l&d or, if they did, they neglected to tell anyone. It is unlikely that they considered the additional functionality that would be needed to support l&d activities, not least integration with learning management systems and tools such as breakout rooms and object-oriented whiteboards.

It’s becoming increasingly important for senior l&d people to form a close relationship with IT, because more and more of the decisions about the infrastucture that supports learning also have to take into account the application for more general communications within the organisation. Obvious examples are wikis, blogs, podcasting and social networks, none of which are likely to be regarded primarily as l&d technologies, but all definitely of interest when the l&d strategy is viewed holistically.

About Clive Shepherd

Clive Shepherd has written 188 post in this blog.

Clive is a consultant specialising in the applications of technology to learning and business communications. He was previously Director of Training and Creative Services for a multinational corporation and co-founder of a major multimedia development company. He is currently chair of the eLearning Network.


Related posts:

  1. Brain rules for the virtual classroom
  2. What system should I use for a virtual classroom?
  3. The benefits of the virtual classroom
  4. Elluminate’s figures show rapid growth in the virtual classroom
  5. About the “alignment” element of “onlignment”

Comments

  1. anon says:

    Amen, and amen, and amen… but it’s worse than that Clive. I’m basically an SME with a sideline training remit; and had to run a subversive campaign against my IT department who wanted to buy a webconferencing product that was easy for them to service/support, but utterly useless for engaging & interactive learning delivery or our multinational low-bandwidth webconferencing needs. Since then, there are dispersed areas of the organisation running full tilt at elearning in many different ways, and for the central ‘corporate l&d’ department, supporting, coordinating or providing any overarching policy, pedagogical & systemic architecture for elearning is still (1 year on) ‘not a priority’.

    le sigh. welcome to enterprise 2.0.

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