This week’s Economist contains an interesting feature on Cisco. In Reshaping Cisco: The world according to Chambers, the article reports on Cisco’s own prolific use of it’s top-end video conferencing tool TelePresence:

“The firm—to borrow a choice Silicon Valley expression—eats a lot of its own dog food: digital tools that allow cheap and efficient communication. These include wikis, social networking and web-based collaboration services, of course. But the most important tool is TelePresence, so that nuances such as body language and tone of voice, essential ingredients of face-to-face meetings, are no longer lost. The number of TelePresence meetings at Cisco averages 5,500 a week. This has also helped the firm to cut its annual travel budget by $290m, or more than half.”

Tags: case studies, telepresence

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