- Use guest speakers
- Hold rehearsals
- Promote well in advance
- Find out about your audience and adapt to their needs
- Send invitations 1 to 2 weeks in advance
- Limit to one hour
- Leave time for Q&A
- Use polls
- Conduct product demonstrations (presumably where relevant)
- Conduct post-event surveys
You can download the report from Citrix here.
The report makes some simple but important points and provides useful initial guidance. We’ll be building on these ideas and putting our own unique perpsective forward on the topic over the coming months.